Jully Black, Team Kevin Martin and The Humane Society of Durham Region bring shelter dog awareness to Yonge-Dundas Square
The makers of PEDIGREE® have kicked off their fourth annual PEDIGREE ADOPTION DRIVE® campaign with a road trip and will take the PEDIGREE® Adoption Tour across the country to show Canadians that shelter dogs are good dogs.
The PEDIGREE® Adoption Tour, along with Jully Black, members from Team Kevin Martin and The Humane Society of Durham Region, will be in Toronto on September 14, 2011 at Yonge-Dundas Square, to enable and empower people to help shelter dogs in their community by adopting, volunteering and donating.
Guests will also have access to a variety of fun and hands-on elements including interacting with local shelter dogs and watching the new PEDIGREE® Adoption Stories videos featuring actual Canadian shelter dogs – Bootsie and Phoenix. For every view of the videos, the makers of PEDIGREE® will donate $1 CDN, up to a maximum of $150,000 CDN, to help more shelter dogs find loving homes.
What: PEDIGREE® Adoption Tour with members from Jully Black, Team Kevin Martin and The Humane Society of Durham Region
When: September 14, 2011; 12-5 p.m.
Photo Op: 12 noon.
Where: Yonge-Dundas Square (10 Dundas Street East)
Why: To hear from Jully Black, members from Team Kevin Martin and The Humane Society of Durham Region on the importance of dog adoption and how you can help shelter
Who: Everyone. Public event
About the PEDIGREE ADOPTION DRIVE® Campaign
The makers of PEDIGREE® have kicked off the fourth annual PEDIGREE ADOPTION DRIVE® campaign to show that shelter dogs are good dogs, and enable and empower Canadians to help them by adopting, volunteering and donating. The PEDIGREE ADOPTION DRIVE® campaign is committed to donating a maximum of $150,000 Canadian, in 2011, to 30 PEDIGREE® partner shelters across Canada to aid them in helping the animals admitted into their care with food, medical needs and a second chance to find a loving home. Since its inception in 2007 the PEDIGREE ADOPTION DRIVE® campaign has raised $650,000 not including the 2011 donations, to help shelter dogs find loving homes.
About the PEDIGREE® brand
PEDIGREE® is the number one brand of dog food in the world offering a wide variety of products for different dog life stages. As an innovative market leader, the makers of PEDIGREE® are at the forefront of dog nutrition and understand dog owner needs by providing a range of innovative food products and resources. PEDIGREE® products are available at grocery, pet specialty and mass merchandise outlets.
For more information on the PEDIGREE ADOPTION DRIVE® campaign and the PEDIGREE® brand, please visit www.mypedigree.ca.