Marketing your home with Julie Kinnear

Getting you the most $$ in the shortest amount of time!

A. Determining the Value of Your Property & Asking Price
The first step in marketing your home is setting a realistic asking price based on current market conditions. By choosing the right asking price:

1. Your home will sell faster.
2. You will generate a sense of urgency among agents and buyers which will result in more activity and possibly a higher offer than expected. Important to get early activity.
3. Agents will stay interested in your home and will make an extra effort to find a buyer.

Market Evaluation

• I provide a Competitive Market Analysis evaluation of your home.
• I consider homes that are currently on the market, as well as homes that have recently sold.
• I estimate the market value or expected sale price of your property.
• I recommend a listing and selling price strategy.

B. Exposure to Buyers - the marketing strategy:
We are a full service company, and will make sure that all buyers see your listing by numerous avenues!

Calendar of events. You will receive a calendar of all the different steps involved on a daily basis, so that we stay organized & you stay informed of what is going on at all times.

Sample Full Colour Feature Sheet Both found both at house and on-line

• Sample Floor Plan
• Virtual Tour
• NEW in 2008! Vimeo Video Walking Tour Scroll through - You'll love it!

2 Feature Sheet styles used every time! On-line (web based) as well as on paper - Professionally designed AMAZING - An Exclusive to Julie Kinnear full colour feature sheet with a floor plan is professionally designed & printed. These are made available to purchasers and agents inspecting the home. These brochures have valuable information of your home and photos to help buyers remember you home. They are also ready to be faxed to other interested parties. They are sent to all local agents of the listing. In addition, I use a virtual tour on every home that I list. A Virtual Tour takes you on a 360 degree video trip outside and inside a property, highlighting the streetscape and important spaces within.

Julie commissions a Virtual Tour for each of the properties she lists for sale. She attaches the video to the MLS listing. She prepares a special e-mail for their clients and area realtors, including photos and a link to the virtual tour and a detailed online feature sheet, including a complete floor plan.

Click here to see some samples of these dazzling on-line feature sheets & virtual tours:

Internet Exposure This is crucial to my marketing strategy. The statistics on # of buyers searching for their home primarily via the internet climbs daily. Julie's exclusive comprehensive online communication package helps your property reach the widest possible audience, including out of town purchasers.These valuable new marketing tools for Vendors (Sellers) means the largest exposure of your home to qualified Purchasers. And Purchasers love the chance to preview properties in the comfort of their own home or office - ensuring that the properties they go out to see in person are those that they have a genuine interest in.

The detailed feature sheet, virtual tour, colour photos and floor plan will be available on the

• Toronto Real Estate Board
• Royal LePage Real Estate Svcs. Ltd.
• www.JulieKinnear.com

MLS® Exposure I list your home on the Multiple Listing Service for no extra cost. This exposes your home to thousands of real estate agents and their prospective buyers. Most often houses are sold by other realtors who represent the majority of qualified buyers out there.

For Sale Sign The Distinctive & easily recognized Royal LePage For Sale Sign will be placed on your front lawn shortly after the MLS listing is signed. Lets neighbours & buyers out there that you are on the market & ready to sell. Many neighbours tell their friends who are looking in the area.

Listing Publication & Agents Open House To achieve maximum exposure among real estate agents, I hold an agents open house.

Public Open Houses A public open house is an optional marketing activity designed to attract motivated buyers to a home. The response can be enhanced by an ad in the Saturday Toronto Star or Friday Globe & Mail.

Advertising Royal LePage Real Estate Svcs. Ltd. has a significant presence in The Globe & Mail Classified Section. We also advertise in the local Community Newspaper (such as the Annex Guardian, Bloor West Villager, Beach Metro/Mirror and Etobicoke Guardian) if such a newspaper exists in your neighbourhood. The public open house is listed in the NOW magazine also. Neighbours are all notified of the new listing as well as any open houses via a special invitation just for them.

Bloor Street Storefront My prime location in the heart of Bloor West Village affords you the unmatched opportunity to market your home to hundreds of passersby each day. A colour photo of your home will be placed in the display the week your home goes up for sale.

Royal LePage Real Estate Svcs. Ltd. Relocations As the largest Canadian real estate company, our entire network will be working for you.

C. Showings:

• I arrange all showing appointments with you.
• I follow up on all showings and report to you.
• I keep you advised of market conditions, competitive sales and any other factors that affect the sale of your property.
• I will prequalify prospective Purchasers
• You will receive professional representation at all times.

I will give advice and promote your interests throughout the process of selling your home.

D. Offers & Conditions in Offer Met

• Negotiating, Protecting and Assisting in the offer process.
• A key reason to use a realtor is the negotiation of the offer:
• • I fiercely protect your interests.
  • I represent you in contract preparation and negotiation.
  • I assist you with disclosures, inspections and financing.
  • The key elements of an offer:
  • • Price
    • Deposit
    • Terms & Conditions
    • Inclusions
    • Closing or Possession Date

Meeting conditions placed by vendor or seller.

Conditions may have been negotiated as part of the Agreement to Purchase, either to benefit the vendor or purchaser. These must be met & waivers signed.