Getting you the most $$ in the shortest amount of time!
2.2. Exposure to Buyers - The marketing strategy
We are a full service team, with tried and true systems that will ensure all buyers see your listing asap!
Calendar of events. You will receive two comprehensive calendars of events showing all the different steps involved on a daily basis - what we are doing behind the scenes, and what you will need to do - so that we stay organized & you stay informed of what is going on at all times.
Key Marketing Elements
(click any of the titles to see a real world example)
Two styles used every time! On-line (web based) as well as on paper - Professionally designed AMAZING- An Exclusive to the Julie Kinnear Team colour feature sheet with a floor plan is professionally designed & printed. These are made available to purchasers and agents inspecting the home. These brochures have valuable information about your home and photos to help buyers remember your home. They are also ready to be faxed to other interested parties. In addition, we use a virtual tour on every home that we list. A Virtual Tour takes you on a 360 degree video trip outside and inside a property, highlighting the streetscape and important spaces within.
We commission a Virtual Tour for each of the properties we list for sale, which is then attached to the MLS listing. We prepare a special e-mail for area realtors and their clients, as well as our past & present clients, including photos and a link to the virtual tour and a detailed online feature sheet, including a complete floor plan like the one below and to the right.
NEW - we also film a movie with sound to be posted on Vimeo and our website, on your home's exclusive web page (Vimeo is a website with some similarities to YouTube that is popular with families and businesses). This truly unique movie made of your home allows viewers to watch a complete walk-through of your home at its best, as well as listen to a description of its features, so they will hear the all the detailed benefits of what they are seeing.
Internet Exposure
This is crucial to our marketing strategy. The statistics on # of buyers searching for their home primarily via the internet climbs daily.
Our exclusive comprehensive online communication package helps your property reach the widest possible audience, including out of town purchasers. These valuable new marketing tools for Vendors (Sellers) means the largest exposure of your home to qualified Purchasers. And Purchasers love the chance to preview properties in the comfort of their own home or office - ensuring that the properties they go out to see in person are those that they have a genuine interest in.
The detailed feature sheet, virtual tour, colour photos and floor plan will be available on the
- Toronto Real Estate Board
- Royal LePage Real Estate Svcs. Ltd.
- www.JulieKinnear.com
- www.LovelyTorontoHomes.com OR www.LovelyTorontoCondos.com
- Craigslist Toronto
For those who prefer the telephone but may be intimidated by speaking directly with an agent, we offer a NEW free recorded message describing in detail the best features of your home along with FAQs like price, open house information and contact information. The 1-888 # is posted on the sign outside your property as well as on the infobox flyers, newspaper ads and Craigslist, so people who are driving by or browsing the internet can find out everything they need to know about your home.
MLS Exposure
We list your home on the Multiple Listing Service for no extra cost. This exposes your home to thousands of real estate agents and their prospective buyers. Most often houses are sold by other realtors who represent the majority of qualified buyers out there.
For Sale Sign
The Distinctive & easily recognized Royal LePage For Sale Sign with our personalized sign riders (a lot of people recognize the inukshuk!) will be placed on your front lawn shortly after the MLS listing is signed. Lets neighbours & buyers out there know that you are on the market & ready to sell. Many neighbours tell their friends who are looking in the area.
Listing Publication & Agents Open House
To achieve maximum exposure among real estate agents, we hold an agents open house. See Section 2.0 for info on how we make sure hundreds of agents who work in the area, know about your home's special open house for them!
Public Open Houses
A public open house is an optional marketing activity designed to attract motivated buyers to a home. The response will be enhanced by an ad in the Saturday Toronto Star or Friday Globe & Mail.
Advertising
Royal LePage Real Estate Svcs. Ltd. has a significant presence in The Saturday Toronto Star Classified Section. Neighbours are all notified of the new listing as well as any open houses via a special invitation just for them.
Bloor Street Storefront
Our prime location in the heart of Bloor West Village affords you the unmatched opportunity to market your home to hundreds of passersby each day. A colour photo of your home will be placed in the display the week your home goes up for sale.
Royal LePage Real Estate Svcs. Ltd. Relocations
As the largest Canadian real estate company, our entire network will be working for you.
Our Real Estate Videos Attract Attention! | Toronto Real Estate Agents | Julie Kinnear // Apr 8, 2011 at 3:36 am
[...] I’m happy to see such a positive reaction from a professional, because it confirms that we offer the best service to all our clients when it comes to marketing your property. [...]