All Good Dog Food Co.
16 Vaughan Rd,
Toronto, ON M6G 2N1
Jonathan Cooper is in the business of providing Torontonians with good food; he'll sell you wholesome, invigorating dishes based on chicken, beef, or lamb, augmented with things like apple, kale, and sweet potato, and fortified with such novel, healthful tidbits as powdered carob and kelp. His website brags that Cooper's creations are made from 'locally-sourced' ingredients, utterly without chemicals or fillers. He'll even deliver them to your door.
But they're not for you. They're for your dog.
A few years ago, a particularly fussy puppy inspired Cooper to try his hand at canine cuisine, and the end result is All Good Dog Food – a company devoted solely to satisfying four-legged foodies.
"I started by making food at home in my kitchen" Mr. Cooper explained.
Since All Good's opening two years ago, he has expanded somewhat; there is now an actual, official storefront at 16 Vaughan Road (just South of St. Claire), an office on Yonge St, and a staff of five people.
Given this, it's no surprise that Cooper seems to end up doing a bit of everything.
"I am very hands on with my business, but I’m lucky to have a great team. I spend a lot of time in the kitchen, helping with deliveries, managing day-to-day operations, and more."
He's really not kidding about spending time in the kitchen.
My Operations Manager, Ben, and I make every tray of food by hand. We chop every potato and core every apple.
Fruit and vegetables are a part of a healthy canine diet, and Cooper – who consulted a number of veterinarians while forming his recipes – makes sure to include them.
"Dogs and humans have very similar digestion. It’s important to have a balanced diet of meat, fruits, vegetables and whole grains to ensure your dog gets all the vitamins and nutrients it needs to live a long and happy life."
I wondered if perhaps different breeds had different needs in the diet department, but apparently that isn't the case.
"Most dogs have similar needs in terms of basic nutrition. That said, you should always consult your vet to make sure your dog doesn’t have any specific nutritional requirements. The quantity of food your dog needs depends on their size and breed. What flavours of food they eat often depends on individual taste."
Although it was his own dog's fussiness that got Cooper into this business, that's not the only reason people buy from him. Plain old good health can also be a factor.
"We’ve had many dogs come in with sore joints, low energy levels and unsettled digestion. After only a few days of eating All Good Dog Food, our customers noticed dramatic changes."
From what Cooper tells me, I'm guessing that at least some of those health problems he mentioned aren't just the result of poor nutrition, but may be sensitive dogs responding to some of the more questionable commercial food ingredients.
Many traditional dog-foods contain low-grade corn-fillers, harmful pesticides, and high-fructose corn syrup. We use only all-natural, locally sourced, human-grade ingredients in our recipes.
My last question for Cooper was about his plans for the future.
"There are so many dogs across the globe that aren’t getting the proper nutrition they need. I’d love to have multiple storefronts across Canada. Long term, I see us expanding into international markets and I’d love to see All Good Dog Food as a household name in pet and dog nutrition known for our high-quality, nutrient-rich dog foods."
How do you say 'woof' in Swahili?